About the Founders
Jordan Deitch
Founder & Principal Stylist
Petra Boothby
Fashion has always been more than an interest, it has been a creative outlet and a lifelong passion.
From sketching clothing designs as a child to working with LA Fashion Week, I’ve spent years developing an eye for timeless style, proportion, and elevated dressing. My background in cosmetology further shaped my understanding of how fashion, beauty, and confidence work together.
We created The Rue Edit to help women simplify getting dressed by building wardrobes that feel intentional, polished, and uniquely their own.
My styling philosophy is centered around quality over quantity, timeless silhouettes, and creating outfits that feel authentic to your lifestyle.
Founder & Principal stylist
For me, fashion has always been the ultimate intersection of art, identity, and personal expression.
Growing up, my love for fashion was paired with a deep curiosity about how visual stories are told. Studying art history gave me a sharp eye for color theory, form, and composition, while my background in marketing taught me how to curate aesthetics that feel both impactful and effortless.
Co-founding The Rue Edit with Jordan was a natural evolution of that passion. I believe a great wardrobe isn’t just about following trends—it’s about understanding the art of personal style and building a collection of pieces that elevate how you feel every single day.
My styling philosophy focuses on balance, intentionality, and helping you curate a signature look that feels as artfully crafted as it is wearable.
Services
1 hr 30 min
1 hr 30 min
3 hr
3 hr
3 hr
Consultation & Membership
Consultation
30-Min Style Audit
A introductory 30 minute session to discuss your style goals and see how our founders can elevate your wardrobe.
